{"id":1193,"date":"2015-06-16T10:47:14","date_gmt":"2015-06-16T14:47:14","guid":{"rendered":"http:\/\/www.mdcthereporter.com\/?p=1193"},"modified":"2021-07-22T12:34:22","modified_gmt":"2021-07-22T16:34:22","slug":"yik-yak-and-the-power-of-yakking","status":"publish","type":"post","link":"https:\/\/mdcthereporter.com\/staging\/8357\/yik-yak-and-the-power-of-yakking\/","title":{"rendered":"Yik Yak And The Power Of Yakking"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">In the middle of March, Yik Yak founders Tyler Droll and Brooks Buffington presented a lecture called, Yik Yak Founders: Pursue Your Entrepreneurial Dreams, at the 2015 College Media Association Spring National College Media Convention. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The masterminds behind the new app, which was launched in 2013 and is now used in 1,000 schools nationwide, shared their inspiration to start the app. They also spoke about their vision and explained how the anonymity in the app is helpful in a way that no one is valued more or less because of their background, social status, gender or sexuality, but specifically based on the content of their comments. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Yik Yak is a smartphone-only application in which you can comment anonymously and see other comments on a newsfeed within a 10-mile radius without creating a profile. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The CMA received more than one dose of Yik Yak through the week as the mint green Yik Yak tent received journalism students from all across the country that recognized the Yak and approached the tent. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Lead community developer of Yik Yak\u2019s PR team, Cam Mullen stood at the tent and was open for discussion about the different reactions schools take on the app such as deciding to ban it due to bullying and threats. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cSome schools don\u2019t know the right way to handle it. \u201d Mullen said in an interview with <\/span><i><span style=\"font-weight: 400;\">The Reporter<\/span><\/i><span style=\"font-weight: 400;\">. \u201cThey think if [Yik Yak usage] it\u2019s out of control, we can\u2019t have it.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The first step they took was imposing a self-ban from middle schools and high schools to raise the average user age to seventeen and up. Comments are also permanently removed from the newsfeed if it reaches five down votes, any Yak with offensive or abusive content can be reported and it uses a natural language system to identify and remove comments of the sort. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Despite the difficulties they face against the public view, the Yik Yak team continues to push their ideas forward and protect their vision.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cWe are improving communities by bringing them together. People can speak freely and help each other with their comments, whether it\u2019s advice or it\u2019s a funny joke they want to share,\u201d Mullen said. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ronald Muller, a student at MDC and current Yik Yak user said: \u201c It\u2019s good because of the advice people give. I\u2019ve seen that a lot. Also, if you\u2019re a tourist and you want to know where to go, people help with directions and give location advice.\u201d <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The Yik Yak team also tours colleges in an effort to inform and educate students about communication and community and to have a first-hand experience on how students use Yik Yak. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cWe get insides from all types of people and we\u2019re learning from schools. Colleges are one of our strongest communities,\u201d Mullen said. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">With a continually increasing number of users nationwide, Yik Yak has managed to give anonymity a positive power and has helped each Yakker find its \u201cherd\u201d. As for the future, Mullen has said there is a better Yik Yak to come. Now we must wait and up vote if the change is truly better.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the middle of March, Yik Yak founders Tyler Droll and Brooks Buffington presented a lecture called, Yik Yak Founders: Pursue Your Entrepreneurial Dreams, at the 2015 College Media Association Spring National College Media Convention. The masterminds behind the new app, which was launched in 2013 and is now used in 1,000 schools nationwide, shared [&hellip;]<\/p>\n","protected":false},"author":125,"featured_media":1194,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[11],"tags":[110],"class_list":{"0":"post-1193","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ae","8":"tag-social-media"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Yik Yak And The Power Of Yakking<\/title>\n<meta name=\"description\" content=\"Tyler Droll and Brooks Buffington, founders of Yik Yak, and lead community developer Cam Mullen give some insight on their social media creation.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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