{"id":13416,"date":"2018-02-23T21:24:48","date_gmt":"2018-02-24T02:24:48","guid":{"rendered":"https:\/\/www.mdcthereporter.com\/?p=13416"},"modified":"2025-10-16T10:54:52","modified_gmt":"2025-10-16T14:54:52","slug":"eric-wooden-used-sell-t-shirts-1999-ford-now-meek-center-student-store","status":"publish","type":"post","link":"https:\/\/mdcthereporter.com\/staging\/8357\/eric-wooden-used-sell-t-shirts-1999-ford-now-meek-center-student-store\/","title":{"rendered":"He Used To Sell T-Shirts From His 1999 Ford\u2014Now This Meek Center Student Has His Own Store"},"content":{"rendered":"
\"Photo
WOODEN<\/figcaption><\/figure>\n

Everyone wears T-shirts. Eric Wooden aims to make people look cool in them.<\/span><\/p>\n

Wooden, 29, is the founder of The Cool Miami<\/span><\/a>, a clothing brand that specializes in urban graphic T-shirts. After five years of selling T-shirts out of his 1999 Ford Focus, Wooden opened his first standalone shop, The COOL, in Liberty City on Feb. 9.<\/span><\/p>\n

\u201cI came back to my [old] stomping ground,\u201d said Wooden, who graduated from Miami Northwestern Senior High School in 2006. \u201cI could\u2019ve put it anywhere, but why would I want to put it anywhere?\u201d<\/span><\/p>\n

Wooden\u2019s journey wasn\u2019t an easy one. After dropping out of William Penn University in <\/span>Oskaloosa, Iowa<\/span> in 2007 and a brief stint at Miami Dade College, Wooden found work at a warehouse and a post office to survive. <\/span><\/p>\n

He found himself in a state of unfulfillment until 2013 when, during a conversation with a friend, he realized his life\u2019s calling was to produce T-shirts.<\/span><\/p>\n

\u201cI can\u2019t just work for thirty years of my life looking for a retirement check,\u201d Wooden said. \u201cI have to work for myself.\u201d<\/span><\/p>\n

That drive led Wooden to pursue his love for drawing, something he discovered through comic books. After three months of dabbling with various designs, Wooden sold his first T-shirt. For the next five years, he continued selling the shirts out of his car.<\/span><\/p>\n

\u201cIt was hard, driving up and down,\u201d Wooden said. \u201cPeople staying in Broward wanting this, people staying in Kendall<\/span><\/a>. It was a good run.\u201d<\/span><\/p>\n

\"Inside
OMAR NEGRIN \/ THE REPORTER<\/figcaption><\/figure>\n

Wooden tried getting his merchandise into stores. After presenting his line to a number of retailers\u2014and a number of rejections\u2014he received a yes from Cool J\u2019s and Simon\u2019s Sportswear, with his shirts appearing at all of their locations.<\/span><\/p>\n

During that time, Wooden also enrolled in a 5-week, 10-session business management and successful marketing course sponsored by the Miami Bayside Foundation. His stellar participation led the Foundation to grant him a $30,000 loan to start his business.<\/span><\/p>\n

\u201cThey did a hell of a job,\u201d Wooden said. \u201c[The courses] made me open up my eyes and look at the business world different.\u201d<\/span><\/p>\n

Michael Sellinger, the loan programs director at the MBF, says the credit goes to Wooden.<\/span><\/p>\n

\u201cHe\u2019s got a lot of energy and a lot of ideas and a lot of drive,\u201d Sellinger said. \u201cHe put the initiative. He had the gumption to push and push and push.\u201d<\/span><\/p>\n

Wooden\u2019s mission is to create a stylized look that conforms to current trends while also making a statement. His shirt designs have messages like Racially Profiled and D.O.P.E – Dollars Over Poverty Everyday. Others feature the images of cultural icons like Mike Tyson, Tupac and Scarface. <\/span><\/p>\n

\u201cI have to see what event is going on in the world, what season it is, what color,\u201d Wooden said. \u201cIt comes into one category.\u201d<\/span><\/p>\n

With his politically-inclined clothes, Wooden hopes to engage both adults and children in his brand.<\/span><\/p>\n

\u201cMy clothes are not just for adults, I also make them for the younger generation,\u201d Wooden said. \u201cWhen they can speak to both parties, you\u2019ll win.\u201d<\/span><\/p>\n

His newfound success has also renewed Wooden\u2019s interest in education. Wooden currently takes classes at the<\/span> Carrie P. Meek Entrepreneurial Education Center and at North Campus. He is pursuing a degree in business administration and plans to graduate in December of 2018.<\/span><\/p>\n

\u201cI had two goals in life: to get the store and get the degree,\u201d Wooden said. \u201cI got one, now imma (sic) get the other.\u201d<\/span><\/p>\n

With his store now open, Wooden is jubilant. He is currently expecting a son with his girlfriend and has expanded his brand to include hats and jeans, with The COOL\u2019s customer traffic higher than Wooden expected.<\/span><\/p>\n

\u201cI\u2019ve been in the game five years. They know who I am<\/span>\u2014<\/span>they just come in,\u201d Wooden said. \u201cIt didn\u2019t really hit me until the first customer came in. That\u2019s when<\/span> it hit me<\/span>,<\/b> like, \u2018Wow, this is for real.\u201d<\/span><\/p>\n

The COOL is located at 740 N.W. 62nd St. It is open Monday through Thursday from 10 a.m. to 7 p.m., Friday through Saturday from 10 a.m. to 9 p.m. and Sunday from 10 a.m. to 5 p.m.<\/span><\/i><\/p>\n

\"Inside
Cool Merchandise: Many of the T-shirts Eric Wooden creates make a social statement or feature cultural icons like Mike Tyson, Tupac and Scarface.
OMAR NEGRIN \/ THE REPORTER<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"

Everyone wears T-shirts. Eric Wooden aims to make people look cool in them. Wooden, 29, is the founder of The Cool Miami, a clothing brand that specializes in urban graphic T-shirts. After five years of selling T-shirts out of his 1999 Ford Focus, Wooden opened his first standalone shop, The COOL, in Liberty City on […]<\/p>\n","protected":false},"author":466,"featured_media":13417,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[3,2748,3779],"tags":[158,201,1241,1467,1928],"class_list":{"0":"post-13416","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-news","8":"category-north-campus","9":"category-meek-center","10":"tag-fashion","11":"tag-business","12":"tag-student-profile","13":"tag-clothing","14":"tag-meek-center"},"yoast_head":"\nHe Used To Sell T-Shirts From His 1999 Ford\u2014Now He Has His Own Store<\/title>\n<meta name=\"description\" content=\"Eric Wooden used to sell T-shirts from his car. 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