{"id":14465,"date":"2018-10-05T14:35:48","date_gmt":"2018-10-05T18:35:48","guid":{"rendered":"https:\/\/www.mdcthereporter.com\/?p=14465"},"modified":"2020-07-20T13:16:57","modified_gmt":"2020-07-20T17:16:57","slug":"youtube-shifts-entertainment-industry","status":"publish","type":"post","link":"https:\/\/mdcthereporter.com\/staging\/8357\/youtube-shifts-entertainment-industry\/","title":{"rendered":"YouTube Shifts Entertainment Industry"},"content":{"rendered":"<figure id=\"attachment_14466\" aria-describedby=\"caption-attachment-14466\" style=\"width: 300px\" class=\"wp-caption alignleft\"><img decoding=\"async\" loading=\"lazy\" class=\"size-medium wp-image-14466\" src=\"https:\/\/www.mdcthereporter.com\/wp-content\/uploads\/2018\/10\/YouTube_Logo-300x127.png\" alt=\"Logo of YouTube.\" width=\"300\" height=\"127\" srcset=\"https:\/\/mdcthereporter.com\/staging\/8357\/wp-content\/uploads\/2018\/10\/YouTube_Logo-300x127.png 300w, https:\/\/mdcthereporter.com\/staging\/8357\/wp-content\/uploads\/2018\/10\/YouTube_Logo-768x324.png 768w, https:\/\/mdcthereporter.com\/staging\/8357\/wp-content\/uploads\/2018\/10\/YouTube_Logo-1024x432.png 1024w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><figcaption id=\"caption-attachment-14466\" class=\"wp-caption-text\">More Than Basic: In allowing more people to discuss real-world issues, YouTube is helping the entertainment industry become more open. <br \/>LOGO COURTESY OF YOUTUBE<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">When YouTube was founded 13 years ago, no one could\u2019ve predicted how it would revolutionize the entertainment industry. Helping kickstart the careers of influencers like Shane Dawson and the Paul brothers, YouTube has given anyone with a camera a voice, letting a new generation of filmmakers create for and interact with audiences around the world.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">YouTube achieved this by appealing to a different market. Unlike television, YouTube content is essentially being created by the viewers, as viewer feedback influences the future of Youtubers work. Famous Youtuber James Charles\u2019 video <\/span><i><span style=\"font-weight: 400;\">I Let My Subscribers Pick My Makeup For a Day <\/span><\/i><span style=\"font-weight: 400;\">is a prime example of the direct influence that viewers have on content, leading to a sense of friendship and an overall genuine experience \u2014 one of the essential and distinguishing elements of YouTube that separates it from other entertainment.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In transforming the way we connect with others personally, Youtubers like Shane Dawson and Jeffree Star have redefined what it means to open up about their personal lives to the world, another important aspect as to why people are choosing YouTube over general TV. Today\u2019s generation craves something that is more genuine, raw and not infiltrated by big companies.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With a total of 17.5 million subscribers and an average of 15 million views per video, Dawson has never been one to refrain from talking about his personal struggles. After years of dealing with depression, anxiety and body dysmorphia, he\u2019s managed to use his extensive platform to raise an overall awareness for mental health issues. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Star has managed to do this in his docuseries <\/span><i><span style=\"font-weight: 400;\">The Secret Life Of Jeffree Star, \u00a0<\/span><\/i><span style=\"font-weight: 400;\">which has gained the attention of celebrities such as Paris Hilton and Kathy Griffin. The show takes viewers into the private life of the entrepreneurial makeup artist, with his life and personal battles being the overall theme of the show. As a mental health advocate, Star vows to remind people that it\u2019s okay to struggle every day and that they should never be ashamed to admit if they struggle with mental issues.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In a sense, it\u2019s refreshing to see how the YouTube community is shifting the entertainment industry to a more open and accepting one. One where people are not afraid to discuss how they are feeling, and in general, a safe place for people to be themselves.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When YouTube was founded 13 years ago, no one could\u2019ve predicted how it would revolutionize the entertainment industry. Helping kickstart the careers of influencers like Shane Dawson and the Paul brothers, YouTube has given anyone with a camera a voice, letting a new generation of filmmakers create for and interact with audiences around the world. [&hellip;]<\/p>\n","protected":false},"author":522,"featured_media":14040,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[11],"tags":[489,1038],"class_list":{"0":"post-14465","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ae","8":"tag-entertainment","9":"tag-youtube"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>YouTube Shifts Entertainment Industry Through &#039;Influencers&#039;<\/title>\n<meta name=\"description\" content=\"Marcello Cuadra writes about how, through individuals becoming \u201cinfluencers,\u201d YouTube is shifting the entertainment industry to being a more accepting one.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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