{"id":17408,"date":"2019-11-22T16:30:32","date_gmt":"2019-11-22T21:30:32","guid":{"rendered":"https:\/\/www.mdcthereporter.com\/?p=17408"},"modified":"2021-06-04T11:07:09","modified_gmt":"2021-06-04T15:07:09","slug":"kendall-campus-alumna-ignites-local-culture-through-indie-music-store-sweat-records","status":"publish","type":"post","link":"https:\/\/mdcthereporter.com\/staging\/8357\/kendall-campus-alumna-ignites-local-culture-through-indie-music-store-sweat-records\/","title":{"rendered":"Kendall Campus Alumna Ignites Local Culture Through Indie Music Store"},"content":{"rendered":"

Lauren \u201cLolo\u201d Reskin skated on the hardwood roller rink at Super Wheels Skating Center near Kendall, while a DJ played an endless amount of hip-hop and pop songs, as a teenager.\u00a0<\/span><\/p>\n

In those euphoric moments, she realized the importance of uniting the community through music.\u00a0<\/span><\/p>\n

\u201cLike at a nightclub, the DJ at the rink is the most important person in the room,\u201d Reskin said. \u201cTheir mood and taste direct the flow and energy of the entire party, and the DJ booth at Hot Wheels felt like a mystical zone.\u201d<\/span><\/p>\n

Reskin, now 37, found her own metaphoric turntables when she opened the indie record store<\/span><\/a> Sweat Records<\/span>, <\/span><\/i>which she co-owns with Emile Milgrim. Fifteen years after opening, the vinyl record store, coffee shop and event space has ignited Miami\u2019s cultural scene.<\/span><\/p>\n

The store, located at 5505 N.E. 2nd Ave. in Little Haiti, stands out amongst neighboring stores with its pink and blue storefront and a colorful mural painted across the store that depicts prominent musicians such as Prince, Iggy Pop and Daft Punk.\u00a0<\/span><\/p>\n

Inside, vinyl records and music memorabilia are scattered across the store\u2019s bright blue walls and hang from the ceiling.\u00a0\u00a0<\/span><\/p>\n

\u201cI admire Lolo and what she\u2019s doing here, because it is important,\u201d said Carlos Alvarez, who works at the store as an independent engineer and is a three-time Grammy Award winner. \u201cOne of the great things about Lolo is that she is a connector. She has this gift where she\u2019s very passionate about what she does, obviously. I just admire her a lot, because when she is passionate about something, she goes out of her way to connect people with that.\u201d<\/span><\/p>\n

Reskin spends the bulk of her week overseeing the store\u2019s event schedule, correspondence, merchandise production and website. She also maintains connections with organizations across Miami.<\/span><\/p>\n

\"Steven
Music Junkie: Pictured is Steven \u00c1lvarez, who is browsing through music at Sweat Records and listening to music on a vinyl record player.
MAYA LEON\/THE REPORTER<\/figcaption><\/figure>\n

Music runs through every aspect of the entrepreneur’s life. Reskin, born in 1982 in Kendall, found a love for music being the daughter of classically-trained musician Chas Reskin and granddaughter of touring violinist Joan Field. She recalls attending symphonic and Broadway shows with Chas and constantly heard him play music around the house.\u00a0<\/span><\/p>\n

Reskin played classical and electric guitar for three years at Miami Killian Senior High School, but admits her passion is on the business side of the field.\u00a0\u00a0<\/span><\/p>\n

“I was decent but it didn\u2019t feel as natural to me as all the other activities I did around promoting, DJing and selling music,\u201d Reskin said.\u00a0<\/span><\/p>\n

That experience led to her first job in the music industry\u2014a part-time sales associate position at the retail music company Virgin Megastore when she was 16. She spent six years selling music to customers at the store.\u00a0<\/span><\/p>\n

\u201cWhen I heard they were opening a Virgin Megastore in South Miami, I applied. I bothered them until they hired me,\u201d Reskin said. \u201cI was like the most excited sales associate that ever existed. I was just a sponge and I soaked it all up, and a lot of that knowledge is what I used to start [Sweat Records].\u201d<\/span><\/p>\n

She also deejayed at set release parties, booked bands and passed out materials for several music labels such as Mute, Emperor Norton and Matador\/Beggars Group.\u00a0<\/span><\/p>\n

In 2001, Reskin enrolled at Miami Dade College as a music business major. She stopped attending classes in 2003 after being offered a DJ and promoter position at SoHo Lounge, formerly a nightclub in Wynwood<\/span><\/a> that closed in 2007. Reskin worked there in conjunction with her job at Virgin Megastore.\u00a0<\/span><\/p>\n

She opened Sweat Records alongside best friend and DJ Sara Yousuf in March of 2005. They envisioned the store as a small, colorful locale, which represented the people who live and shop for music in Miami.<\/span><\/p>\n

\u201cMost other cities have [those] kind of stores [that represent local music culture] already,\u201d Reskin said. \u201cIt just broke my heart that the kids growing up after me in Miami might also want to leave because that store didn\u2019t exist. So we wanted [them] to be able to walk into a store and feel like it\u2019s there specifically to serve the local community.\u201d<\/span><\/p>\n

It took one year to plan, model and eventually open the store in its original location in Edgewater. They made a list of nearly 170 tasks that needed to be completed, such as obtaining permits and designing business cards.\u00a0<\/span><\/p>\n

Seven months after opening, Miami was hit with hurricane-force winds from Hurricane Wilma, that ravished the store\u2019s upper front wall and flooded the property, forcing them to relocate. They found temporary solace in a warehouse behind Churchill\u2019s Pub, a rock club and bar. In 2007, the store found a permanent home next door to the pub.\u00a0<\/span><\/p>\n

The store also began restructuring its leadership. After Yousuf left the store in 2006 to work as a full-time public defender, Jason Jimenez took over as co-owner for ten years. Emile Milgrim, one of Reskin\u2019s high school friends, became the store\u2019s co-owner, managing partner and music buyer in 2011.\u00a0<\/span><\/p>\n

\u201cIt\u2019s been cool. I like records, I like working, so I work with records,\u201d Milgrim said. \u201cLauren\u2019s super knowledgeable and super enthusiastic about music, so you know that\u2019s a good thing when you work in the music industry, especially in the independent music industry.\u201d<\/span><\/p>\n

They\u2019ve spent their time expanding in the community. They won two Knight Arts Challenge grants from the John S. and James L. Knight Foundation, a non-profit that funds community engagement and culture, in 2009 and 2012. It helped fund block parties and <\/span>Sweatstock<\/span><\/i>, a music festival, for several years as well as store improvements.<\/span><\/p>\n

The music store launched an <\/span>online record and merchandise shop<\/span> in 2011. They also support local artists by selling their records in the store, and they started Sweat Records Records, a record label for non-famous local artists.\u00a0<\/span><\/p>\n

\u201cWe started a record label because there were a couple bands that we knew on their own would probably not be able to just get it together enough to make vinyl,\u201d Reskin said. \u201cWe wanted to support them and wanted to just facilitate their music being released.\u201d<\/span><\/p>\n

Reskin continues DJing at parties and curating background music playlists for hotels and restaurants.\u00a0\u00a0<\/span><\/p>\n

Future plans include launching a new website and online store, archival projects centered around past events thrown by <\/span>Sweat Records<\/span><\/i> and eventually opening a second location.\u00a0<\/span><\/p>\n

\u201cIt\u2019s funny, [my colleague] and I were just coming from a meeting and a guy asked these group full of dedicated people \u2018What does music mean to you?\u2019 and I was like \u2018It\u2019s all of our entire lives,\u201d\u2019\u00a0 Reskin said. \u201cWe live it, we breathe it, it\u2019s what we do all day long. It really is a way to touch people, to connect people.\u201d<\/span><\/p>\n

Sweat Records is open Monday through Saturday from noon to 10 pm, and Sundays from noon to 5 pm.<\/span><\/i><\/p>\n

\"Interior
Hidden Gems: Sweat Records carries a diverse range of vinyl records and CD’s from musicians of all genres and backgrounds. The store is located in Little Haiti and also serves as an event space and coffee shop.
MAYA LEON\/THE REPORTER<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"

Lauren \u201cLolo\u201d Reskin skated on the hardwood roller rink at Super Wheels Skating Center near Kendall, while a DJ played an endless amount of hip-hop and pop songs, as a teenager.\u00a0 In those euphoric moments, she realized the importance of uniting the community through music.\u00a0 \u201cLike at a nightclub, the DJ at the rink is […]<\/p>\n","protected":false},"author":452,"featured_media":17409,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[3,2749],"tags":[34,36,63,99,1277,1278,1279,1280,1312],"class_list":{"0":"post-17408","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-news","8":"category-kendall-campus","9":"tag-kendall-campus","10":"tag-music","11":"tag-alumni","12":"tag-miami","13":"tag-sweat-records","14":"tag-vinyl-records","15":"tag-little-haiti","16":"tag-entrepreneur","17":"tag-indie"},"yoast_head":"\nKendall Campus Alumna Ignites Local Culture Through Indie Music Store<\/title>\n<meta name=\"description\" content=\"Lauren Reskin opened indie record store Sweat Records in 2005. 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