{"id":25721,"date":"2021-03-24T12:00:23","date_gmt":"2021-03-24T16:00:23","guid":{"rendered":"https:\/\/www.mdcthereporter.com\/?p=25721"},"modified":"2021-04-29T12:49:39","modified_gmt":"2021-04-29T16:49:39","slug":"squishmallows-the-beanie-babies-of-the-2020s","status":"publish","type":"post","link":"https:\/\/mdcthereporter.com\/staging\/8357\/squishmallows-the-beanie-babies-of-the-2020s\/","title":{"rendered":"Squishmallows: The Beanie Babies Of The 2020s"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Back in the 1990\u2019s, there were Beanie Babies. The lovable teddy bears came in all colors and sizes. However, their cuteness was dwarfed by their value.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The price of Beanie Babies were inflated by resellers on eBay and some, like the purple Princess Diana bear, are valued today at more than $500,000.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now, Squishmallows are having the same experience.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Squishmallows are round huggable stuffed animals created by Kellytoy in 2017. There are more than 500 Squishmallow characters. They all have a name and storyline.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are various types of Squishmallows: Hug Mees, Stackables, Mystery Squads, Flip-A-Mallows and Neck Pillows. Squishmallows come in various sizes. Some are as small as a three inch keychain and others come extra large<\/span><span style=\"font-weight: 400;\">\u2014<\/span><span style=\"font-weight: 400;\">up to 24 inches<\/span><span style=\"font-weight: 400;\">\u2014<\/span><span style=\"font-weight: 400;\">perfect to use as a pillow.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The intention of the Squishmallow was to market it toward children, but it has grown in popularity with people of all ages, especially with teenagers and adults.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tiktok, the video sharing app, has played an instrumental role in its boom in popularity. A term known as \u201cSquishmallow hunting\u201d was coined. It involves collectors visiting stores that carry Squishmallows in hopes of finding them. Fans post videos of them driving hours just to find their favorite Squishmallow. Even famous Tiktokers, such as <\/span><span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/www.instagram.com\/p\/CKxgvV7DWen\/?utm_source=ig_embed\"><span style=\"font-weight: 400;\">Charli D\u2019amelio<\/span><\/a><\/span><span style=\"font-weight: 400;\">, can be seen sporting her Squishmallow collection.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Due to their high popularity, it can be hard to find Squishmallows in stores, especially rarer models. This has led to a price inflation on selling apps such as Mercari and Depop, in which Squishmallows\u2014especially the fan favorites, such as Wendy the frog or Ronnie the Cow\u2014are sold for hundreds of dollars. They normally sell in stores ranging from five to 40 dollars.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With the <a href=\"https:\/\/www.mdcthereporter.com\/one-year-ago-today-mdc-shuttered-its-doors-amid-the-coronavirus-pandemic\/\"><span style=\"color: #0000ff;\"><span style=\"color: #3366ff;\">COVID-19 pandemic<\/span><\/span><\/a>, more than 73 million Squishmallows have been sold. They are\u00a0 projected to sell 100 million units by the end of the year, says Kellytoy\u2019s parent company Jazwares. According to <\/span><a href=\"https:\/\/www.nytimes.com\/2021\/03\/16\/style\/squishmallows.html\"><i><span style=\"font-weight: 400;\"><span style=\"color: #0000ff;\"><span style=\"color: #3366ff;\">The New York Times<\/span><\/span><\/span><\/i><\/a><span style=\"font-weight: 400;\">, \u201ccollectors say the stuffed animals have given them comfort in a painful year, and that hunting for them has fostered a much-needed sense of community during an extended period of isolation.\u201d\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Squishmallows can currently be found in stores such as Five Below, Walgreens, Target, Claire\u2019s and Costco.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Back in the 1990\u2019s, there were Beanie Babies. The lovable teddy bears came in all colors and sizes. However, their cuteness was dwarfed by their value. The price of Beanie Babies were inflated by resellers on eBay and some, like the purple Princess Diana bear, are valued today at more than $500,000. Now, Squishmallows are [&hellip;]<\/p>\n","protected":false},"author":566,"featured_media":25709,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[11],"tags":[993,2856],"class_list":{"0":"post-25721","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ae","8":"tag-covid-19","9":"tag-toys"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Squishmallows: The Beanie Babies Of The 2020s<\/title>\n<meta name=\"description\" content=\"Squishmallows are collectible plush toys that have gained popularity during quarantine thanks to the video sharing app TikTok.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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