{"id":33165,"date":"2022-10-25T13:45:55","date_gmt":"2022-10-25T17:45:55","guid":{"rendered":"https:\/\/mdcthereporter.com\/staging\/8357\/?p=33165"},"modified":"2022-10-25T13:45:55","modified_gmt":"2022-10-25T17:45:55","slug":"digital-agency-allows-students-to-get-real-world-marketing-experience","status":"publish","type":"post","link":"https:\/\/mdcthereporter.com\/staging\/8357\/digital-agency-allows-students-to-get-real-world-marketing-experience\/","title":{"rendered":"Digital Agency Allows Students To Get Real-World Marketing Experience"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Minerva Roca fell in love with digital marketing when she took a capstone course at Miami Dade College last spring.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Five months later, she joined the Student Operated Digital Agency<\/span><span style=\"font-weight: 400;\">\u2014<\/span><span style=\"font-weight: 400;\">originally a pilot program at the Business Innovation &amp; Technology Center at Wolfson Campus<\/span><span style=\"font-weight: 400;\">\u2014<\/span><span style=\"font-weight: 400;\">that allows students to gain real-world marketing experience.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For the past eight months Roca and six other students assisted <\/span><span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/dinerazo.com\/\"><span style=\"font-weight: 400;\">Dinerazo<\/span><\/a><\/span><span style=\"font-weight: 400;\">, a local finance and education startup, to meet their marketing goals. The cohort, made up of finance, digital arts and business majors, provided branding and social media advertisement strategies for the company.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cSODA allowed me to go from a designer that barely knew how to introduce herself correctly to a creative director that confidently speaks about her knowledge,\u201d said Melany Rodriguez, who serves as SODA\u2019s creative director.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On Oct. 13, the BIT Center officially inaugurated SODA during a celebration at the Downtown campus.\u00a0\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The next cohort is expected to include 24 students. They will work with local businesses selected from a pool of eight applicants.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The agency arms students with marketing tools so they can gauge the digital footprint of companies to tackle marketing and business challenges. Participants will earn certifications in <a href=\"https:\/\/mdcthereporter.com\/staging\/8357\/mdc-partners-with-social-media-management-platform-hootsuite\/\"><span style=\"color: #3366ff;\">Hootsuite<\/span><\/a>, HubSpot and Google.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cWe\u2019re here for clients to reach their marketing goal[s],\u201d said Maximiliano Ramirez, the manager of the BIT Center.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ramirez, who is also an adjunct marketing professor at MDC, serves as the group\u2019s main faculty advisor. His experience includes working as a digital marketing sales specialist at CBS and several ad agencies in New York City.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The pilot program\u2019s team will provide mentorship and guidance to the rising SODA cohort. Recruits will also receive support from companies such as Google, Facebook and Dave &amp; Cooper Advertisement.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Student\u2019s interested in joining SODA can visit the agency&#8217;s <\/span><a href=\"https:\/\/www.mdcsoda.com\/contact\"><span style=\"font-weight: 400;\"><span style=\"color: #3366ff;\">website<\/span><\/span><\/a><span style=\"font-weight: 400;\"> and fill out a Google form application. Some applicants have experience while others have never ventured into the field.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Participants can work a maximum of five hours per week on projects. They will meet on Zoom for client or brainstorming sessions and use Room 2103 at the BIT Center.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While the program is in its infancy, it eventually hopes to have dedicated spaces throughout all eight MDC campuses.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cI think [it\u2019s] the perfect formula for our students to succeed in their life and that\u2019s really what we want to help them with,\u201d said <\/span><span style=\"font-weight: 400;\">Chechu Lasheras, the BIT Center director.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Minerva Roca fell in love with digital marketing when she took a capstone course at Miami Dade College last spring. Five months later, she joined the Student Operated Digital Agency\u2014originally a pilot program at the Business Innovation &amp; Technology Center at Wolfson Campus\u2014that allows students to gain real-world marketing experience.\u00a0 For the past eight months [&hellip;]<\/p>\n","protected":false},"author":13482587,"featured_media":33101,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[3,2753],"tags":[1372,3288],"class_list":{"0":"post-33165","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-news","8":"category-wolfson-campus","9":"tag-digital-marketing","10":"tag-bit-center"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SODA Allows Students To Get Real-World Marketing 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