{"id":33654,"date":"2022-12-26T16:03:59","date_gmt":"2022-12-26T21:03:59","guid":{"rendered":"https:\/\/mdcthereporter.com\/staging\/8357\/?p=33654"},"modified":"2023-01-22T13:38:42","modified_gmt":"2023-01-22T18:38:42","slug":"taylor-swifts-eras-tour-reveals-ticketmaster-has-too-much-power","status":"publish","type":"post","link":"https:\/\/mdcthereporter.com\/staging\/8357\/taylor-swifts-eras-tour-reveals-ticketmaster-has-too-much-power\/","title":{"rendered":"Taylor Swift\u2019s Eras Tour Reveals Ticketmaster Has Too Much Power"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">The announcement of Taylor Swift\u2019s new <span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/www.taylorswift.com\/events\/\">Eras Tour<\/a> <\/span>broke the internet.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For the first time since the pandemic, the acclaimed singer announced she was going on tour to promote her latest musical project across the United States.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The pre-sale of tickets was handled by the nation\u2019s leading ticketing company: Ticketmaster. While there was an expected high volume of visitors to the site, the company\u2019s management of the tour\u2019s pre-sales was a complete and total failure.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While the issues were innumerable, there were a few major ones.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To start, the Ticketmaster website crashed because it wasn\u2019t equipped to handle the high demand. Ironically, the company itself led to this demand as it had previously sent a predetermined number of pre-sale codes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Boosts meant to prioritize certain fans were also not applied during the process, frustrating many fans because tickets sold out in minutes.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But the strangest issue was with ticket sales, because an incorrect separation of ticket quantities led to the cancellation of general tickets due to insufficient inventory after pre-sales were completed.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">All of these issues are side effects of Ticketmaster\u2019s lack of competition in the market.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In 2010, Ticketmaster merged with Live Nation\u2014a now-defunct event-promoting company. Through the act, Ticketmaster solidified its complete control over the venues and tickets sold for all major events.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The move consolidated so much economic power that it had to be approved by the federal government.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As an agreement with the federal government, Ticketmaster agreed not to place pressure on venues to use their platform to sell tickets and gain leverage to attract heavily sought-out artists.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Even with the agreement, this is almost impossible to achieve due to the pressure already built into negotiations.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Venues know they will be less favored to host events if they aren\u2019t using Ticketmaster. This is the threat built into the conglomerate to monopolize the entire market.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The lack of competition allows Ticketmaster to be careless about their website\u2019s functioning, customer service and logistical organization.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Until we break up monopolies such as Ticketmaster, fans of artists such as Taylor Swift will have to continue relying on a platform with substandard services.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Otherwise, fans won&#8217;t be able to ensure the competitive prices and services required to enjoy their beloved artists.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The announcement of Taylor Swift\u2019s new Eras Tour broke the internet.\u00a0 For the first time since the pandemic, the acclaimed singer announced she was going on tour to promote her latest musical project across the United States.\u00a0 The pre-sale of tickets was handled by the nation\u2019s leading ticketing company: Ticketmaster. While there was an expected [&hellip;]<\/p>\n","protected":false},"author":13482579,"featured_media":33653,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[11],"tags":[3397],"class_list":{"0":"post-33654","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ae","8":"tag-ticketmaster"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Taylor Swift\u2019s Eras Tour Shows Ticketmaster Has Too Much Power<\/title>\n<meta name=\"description\" content=\"The outrage toward Ticketmaster demonstrates how the ticketing company\u2019s lack of competition is harming fans&#039; ability to see coveted artists.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mdcthereporter.com\/taylor-swifts-eras-tour-reveals-ticketmaster-has-too-much-power\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Taylor Swift\u2019s Eras Tour Shows Ticketmaster Has Too Much Power\" \/>\n<meta property=\"og:description\" content=\"The outrage toward Ticketmaster demonstrates how the ticketing company\u2019s lack of competition is harming fans&#039; 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