{"id":9436,"date":"2016-11-19T22:04:02","date_gmt":"2016-11-20T03:04:02","guid":{"rendered":"http:\/\/www.mdcthereporter.com\/?p=9436"},"modified":"2021-04-06T13:32:18","modified_gmt":"2021-04-06T17:32:18","slug":"new-cafeteria-loyalty-cards-reward-campus-food-purchases","status":"publish","type":"post","link":"https:\/\/mdcthereporter.com\/staging\/8357\/new-cafeteria-loyalty-cards-reward-campus-food-purchases\/","title":{"rendered":"New Cafeteria Loyalty Cards Reward Campus Food Purchases"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Many students, staff and faculty at Kendall, Homestead and North campuses have been cashing in on a new loyalty rewards card that when swiped to purchase food at the cafeterias, cafes and some vending machines at these campuses, accumulate points based on how much is spent. The points can be used to redeem free food and drinks.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cI noticed the software loyalty cards use and wanted to implement that software into <a href=\"https:\/\/www.canteen.com\/\"><span style=\"color: #0000ff;\">Canteen<\/span><\/a> and MDC to make it easier for students to buy food,\u201d said Diego Castillo, the Canteen District Operations Manager for Florida, who first thought of the card this summer. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Under the Compass Group corporation, Canteen provides food service at some of the Miami Dade College campuses as well as numerous other schools, hospitals and businesses. The third-party company has been running the vending and dining services at the Kendall, North, and Homestead campuses since August. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Castillo worked with 24-year-old Miami Dade College marketing major Roy Perez-Tejera, the company\u2019s new social media coordinator, in early September of this year. They approached \u00a0campus administration leaders like North Campus Senior Director of Campus Administration Fermin Vazquez, and proposed the idea.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They also went to Senior Director Administrator Brian Stokes at \u00a0Kendall Campus and Director of Campus Administration Tania Acosta at Homestead Campus and got approved there as well.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cWe got on-the-spot approval,\u201d Perez-Tejera said. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">To sign up for the reward program, users must follow Canteen on one of three social media sites\u2014Instagram, Twitter or Facebook\u2014and get a free loyalty rewards card from the head cafeteria cashiers. On every purchase, users can rack up points and use those points to redeem specific items for free. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, drinks such as Red Bull or Cafe Bustelo can help one accumulate 10 loyalty points. There is a 25 point minimum to redeem items. Redeemed items can accumulate additional points.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The program was refined by Perez-Tejera, who decided to use social media to let people know they are eligible for the card. He started promoting it in late September. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cEveryone has social media, so it\u2019s an easy way to give students access to the program,\u201d Perez-Tejera said. \u201cAlso through our pages, they can see what the meals are and how they\u2019re made, giving us more exposure to the MDC community.\u201d <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Canteen consumers are encouraged to leave comments on the social media pages to improve Canteen\u2019s food production and food service, providing a bridge between Canteen and students.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The social media pages have about 800 followers total, and half of those are due to the new Rewards Card. Recently, Canteen gave the entire MDC women\u2019s basketball team loyalty cards.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cI think it\u2019s a tremendous idea,\u201d said Rowan Charles, a 19-year-old North Campus physician assistant and dentistry student. \u201cI use the card every time I purchase an item at the cafeteria or Lakeside Cafe.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">People using the card can also check their point balance at the bottom of every receipt they get when purchasing items, with some information on what they can redeem. They can also ask the cashiers to check their balance. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The program does not plan to expand because Canteen only oversees the dining services at Kendall, North and Homestead.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cWe know students are on a budget,\u201d Castillo said, \u201cIt\u2019s a way to give back to the MDC community.\u201d<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Many students, staff and faculty at Kendall, Homestead and North campuses have been cashing in on a new loyalty rewards card that when swiped to purchase food at the cafeterias, cafes and some vending machines at these campuses, accumulate points based on how much is spent. The points can be used to redeem free food [&hellip;]<\/p>\n","protected":false},"author":404,"featured_media":9437,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[3,2748,2749,2751],"tags":[399,411],"class_list":{"0":"post-9436","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-news","8":"category-north-campus","9":"category-kendall-campus","10":"category-homestead-campus","11":"tag-dining","12":"tag-canteen"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>New Cafeteria Loyalty Cards Reward Campus Food Purchases<\/title>\n<meta name=\"description\" content=\"In September the Canteen food services company implemented loyalty rewards cards that accumulate points to redeem free food items.\" 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