HBO’s Euphoria And The Yassification Of Fashion On The Internet
HBO’s hit TV series Euphoria has begun to grace our screens once again for season 2.
The teen drama is known for its edgy make-up and outrageous fashion.
It follows a group of high school students going through a variety of life experiences, costumes, makeup and hairstyles. The show has influenced viewers on a massive scale throughout social media since its release.
On the show, characters walk to class treating school hallways like runways and dress like they’re going to a rave.
In season 2, the outfits are tighter, shorter and more blinged out than ever.
The phenomenal vision of the costumes created by Heidi Bivens is considered to be a reflection of Gen Z fashion trends.
Bivens is able to combine different clothing items that wouldn’t be paired together by most people and by doing so, is able to create emotions through what the characters are wearing.
She also creates outfits audiences might be too afraid to wear, but inspires them to wear it.
Each character has a unique style, displaying their popularity, or even their insecurities. That allows viewers of the show to feel more connected to the characters.
While the fashion on the show has been able to create trends instead of following them, there is a bit of a beautiful absurdity to it that can be easy for some people to simply ignore.
The entire cast, who almost all play high schoolers but are much older than the characters they play, all look like they are the product of the Yassify Bot, which is an internet trend that beautifies images of people by applying lots of beauty filters.
That results in beautiful people going to school with bags so small and useless, they can barely fit a textbook in them.
With the return of season 2, the costumes have already started making waves on Tik Tok and even inspired a new trend on the app.
Under the audio “Euphoria High School” before and after videos soundtracked by the specific audio clip of SpongeBob SquarePants asking, “And why aren’t you in uniform?” tiktokers change from regular high school clothes to Euphoria-style looks.
Everyday clothes like hoodies, jeans, turn into fishnet tops, heels and miniskirts. Some of the transformations are comedic and showcase the absurdity of school uniforms while others show off outfits, giving queer creators the platform and visibility to do so.
The audience’s love for Euphoria is the same reason they love the Yassify Bot, in that it’s a form of absurdist escapism.
The entire “yassification trend” is a credit to younger queer creators on Tik Tok and other social media platforms like Instagram and Twitter.
Euphoria is being hailed as one of the best shows for LBGTQ+ representation for its portrayal of queer individuals.
With the costumes, hair, and makeup and unique serious storylines, the show does not fail to give a voice of expression to its watchers.
Season 2 of Euphoria is airing on HBO Max every Sunday at 9 p.m. EST.
