There Is An Overload Of Celebrity Cosmetic Brands
For the past few years, the cosmetic industry has become oversaturated.
Celebrities like Sofia Vergara, Brad Pitt, Ciara and Travis Barker are the latest to jump on the bandwagon. But the trend makes me question their motivation.
How can we say Brad Pitt, who recently founded his skin line Dominance, knows what’s best for us just because he stars in some of our favorite movies?
It’s hard to believe that celebrities have the same expertise as dermatologists or estheticians.
People fail to notice that some celebrities are merely faces for beauty brands. Even if they claim to do all the work, a multilevel team of people takes care of everything while they pose for the camera.
But the power they hold is strong. People tend to lean on celebrity-owned or endorsed products because they want to support them as fans or look like their favorite celebrity. They overlook the quality of the product.
With money and privilege, celebrities can afford luxury skin treatments and healthy, stress-free lifestyles. So of course Jennifer Lopez’s skin looks good.
Consumers are tricked into believing that if they use someone’s skin products, they will look just like them. But the idea of “perfect skin” is imaginary. The lack of transparency about what products are useful is causing Gen Zers to turn away from celebrity products.
People my age do not purchase skin, hair, or makeup products produced by celebrities just to support them. Especially in the age of the “clean girl” aesthetic, where consumers are into less glam and more self-care; people prefer quality rather than famous names.
Kylie Cosmetics, founded by Kylie Jenner, has seen its sales plummet. Customers have noted the lack of quality in some products and don’t see the need for her staple lip kits anymore.
It is outrageous for brands to release products monthly, spewing subpar cosmetic lines that end up in landfills and oceans.
The reality is people do not care about famous names anymore. They want to spend their money on valuable products.
There are too many celebrity cosmetic brands no one cares about. Stop creating more.
